DENZA is where the elegance of East and West converges — a seamless fusion of technology and poetry.
Founded in 2010 as a joint venture between BYD and Mercedes-Benz, DENZA was born with a clear vision: to redefine the automotive experience through innovation, intelligence, and refined excellence.
In 2024, DENZA became BYD’s fully owned premium marque, ushering in a new era of technology-driven mobility.
Over the past fourteen years, DENZA has continued to explore, innovate, and lead the industry, becoming both the creator and the benchmark of a new generation of elevated automotive craftsmanship.
Through an intelligent vehicle strategy, DENZA has built a comprehensive portfolio of MPVs, SUVs, and sedans. Empowered by the globally disruptive E³ Intelligent Vehicle Control Platform, DENZA delivers an ever-advancing mobility ecosystem tailored for families around the world.